Small Business Saturday is a retail holiday that falls between Black Friday and Cyber Monday. As the name suggests, this holiday encourages consumers to support their local small businesses. As a small business owner, there are several things you can do to promote your company and generate interest for Small Business Saturday. Here are some of the suggestions you should try.
Promote In-Store and Online
First thing’s first, you’ll want to advertise your store on multiple platforms. Not only should you put up promotional materials inside your store, but you should also advertise on your company’s website and social media accounts. If you have money in your advertising budget, you may also want to consider taking out an ad in your local newspaper. This will allow you to reach older consumers who may not be as active online. The more you advertise, the more business you can expect on Small Business Saturday.
Hold an Event
Another great way to generate attention for your company on Small Business Saturday is by offering special events for your customers. For instance, you can always hold a sale or offer special deals. However, these aren’t your only options. You can also attract customers by offering free refreshments, live music, or other fun attractions. Finally, you can also hold customer appreciation events where you offer free gifts with every purchase or free entry into a larger raffle event. No matter what event you decide to host, make sure you include all the details in your company’s promotional materials.
Open Up Your Sales Floor
Finally, you need to organize your store in a way that will allow for the increased foot traffic you will receive on Small Business Saturday. If you only have a small space to work with, consider displaying items on racks right in front of your store. Not only will this create more space inside for customers to move around and shop, but it will also grab the attention of those passing by your business.
These are some of the steps you should take to prepare your business for Small Business Saturday. Want another way to make sure that your company is ready for all the attention it will receive on the 24th? Make sure you have the right commercial insurance protections in place. For assistance with all your business’s insurance needs, contact us at Phocus Insurance in Phoenix, Arizona. We are ready to get you covered today.
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